Profile language shapes who feels comfortable reaching out before they ever see your photos. A few small wording choices decide whether someone messages you or scrolls past.
Say Who You Welcome, Not Just Who You Are
If you're comfortable with couples, LGBTQ+ clients, or other groups often left unaddressed by default wording, saying so plainly widens who feels safe reaching out — but only state it if it's genuinely true for you.
Watch for Language That Quietly Excludes
Phrasing that assumes a specific gender or orientation for "you" the reader can put off clients who don't fit that assumption, even when it wasn't intentional. Reading your bio back with that in mind catches most of it.
Be Accurate, Not Aspirational
Inclusive language only works if it's true. Stating a welcome that doesn't hold up once someone actually messages you does more damage to trust than not mentioning it at all.
Keep It Natural
The strongest version of this is woven into your normal voice, not bolted on as a separate disclaimer line — it should read like part of who you are, not a compliance checklist.
Frequently Asked Questions
Does inclusive language actually attract more bookings?
It widens who feels comfortable messaging you in the first place — clients who don't see themselves addressed often simply don't reach out, whether or not you'd have welcomed them.
How do I mention who I welcome without it sounding like a disclaimer?
Fold it into a sentence about what you enjoy or who you typically see, rather than listing categories — it reads as genuine rather than procedural.